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Wilma Knows Best

Flintstones Vitamins

We learned that the reason young adults do not take their multivitamins anymore is because no one is there to remind them. Using that insight, the idea for the new Flintstones Vitamins campaign is “listen to your inner mom”. That iconic celebrity mom is Wilma Flintstone, of course.
 

Art Directors:

Zack Szott

Jessica Waligora